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An Austin Paddle Co. board standing on the shore with the Austin skyline behind it

Our story

More than a paddleboard company.

A community of adventurers, explorers, and people seeking a little balance — on the water and in life.

Austin roots

Born from Austin’s outdoor culture.

We wanted to create a space for people to embrace life’s adventures, big and small — whether that’s gliding across calm water in search of serenity or gathering friends for an epic day out.

We’re proud to call Austin the paddleboard capital of the world, and we’re keeping it weird — one event, class, and paddle at a time.

Two paddlers on APC boards in front of the Austin skyline and Congress Avenue Bridge

Our mission

Explore the Unknown.

It isn’t just a tagline — it’s a mindset. Paddle past the edges of comfort. Try more, learn more, live more. Be curious. Be wild. Be you.

Life’s too short to paddle in circles.

A paddler holding a headstand during paddleboard yoga at golden hour

Community & experiences

Let’s make it unforgettable.

From paddleboard yoga to corporate team-building, bachelorette parties, group socials, and birthday celebrations, we craft experiences on the water tailored to your crew.

Explore our events

Creators of Paddlepalooza

Paddlepalooza

What began as a small floating gathering on Lady Bird Lake grew into Austin’s floating music & community experience — live DJs, flotillas, and hundreds of paddlers. APC is where it started.

Visit Paddlepalooza ↗
A Paddlepalooza flotilla on Lady Bird Lake with the Austin skyline